Checklist

Introduction

In this article, we go through important points that are especially relevant when starting a webshop. We suggest that you use this article as a checklist, and follow the links to the more in-depth articles for the topics that you want to know more about.
 

The domain name is your address on the internet. You need to register a domain for your online shop with a name that relates to your business, brand, or the primary service you plan to market.

When you order a demo-shop, we allocate a temporary domain that can be used while you work on the content of the demo. It is important, though, that you have your domain name ready before going online with the shop.

How to order a domain name

Go to our website and write the domain name that you want to register in the search bar. When you make the purchase, log in to your control-panel with the account that your demo-shop has been set up with - this way, you can easily connect the domain to your shop-subscription afterwards.
 

• Go to dandomain.dk/domain/overblik to order your domain.
• Read more here about how to set up your domain in the shop.
   

Note: If you are considering a domain with "æ" "ø" or "å", you need to be aware of potential challenges with emails. Read more about this in the section "Email" further down this article.

HINT: Watch this video if you want to know more about domains (In danish) Hvad er et domæne?
You can always contact us if you have any questions.

 

Domains with a valid SSL certificate are displayed with a padlock in the browser's address bar, so visitors are not met with the message "This page is not secure". An SSL certificate ensures that the connection between your online shop and the customer's browser is encrypted, so that any sensitive data cannot be read by unauthorized persons. Sites with an SSL certificate have a better chance of ranking well in search engines.

• Premium certificate: This is an add-on that shows your customers that you have registered with a paid certificate and are not anonymous. A Premium certificate include our support regarding mixed content, as well as an insurance policy with the provider that can help with compensation in the event of hacking.
   
• Let's Encrypt: Free certificate that provide the padlock in the browser. You need to manage your own checks on mixed content on your pages with Let's Encrypt. There is no insurance associated with free certificates. There is currently no indication that a free certificate would result in a lower search engine ranking.

Ordering SSL

Premium certificate: Go to our website and order "SSL Certificate Premium." You will be asked to which domain the certificate should be created for during the ordering process:

• Go to dandomain.dk/sikkerhed/ssl to order your SSL certificate.

Let's Encrypt: We can activate this certificate on your domain and shop if you contact our customer support. Keep in mind that you are responsible for mixed content and that there is no insurance on Let's Encrypt.

• Go to: dandomain.dk/om/kontakt to find information about how to reach us.

If you have any doubts, contact our customer support.

 

Create an email-address for the shop's order status emails (eg. order confirmations) and for customer queries. The email-address should be created on the domain of the shop, so the recipient can recognize the origin of the email more easily. You can't use a free email such as Gmail, Yahoo or Hotmail etc. and expect your emails to reach the customer - this is because these domains cannot be set up to authorize the shop as a sender. Apart from that it is also considered more professional when order confirmations and invoices are sent from the shop's official domain.

Note: If you choose a "æ", "ø" eller "å" in the domain name, consider creating your email account on a domain without the danish special letters, as these can cause problems in several email systems (it does for example not work on iPhone currently). To solve this issue, you can register two domains - one with and one without æ, ø and å. For example, a domain such as "Føtex.dk" is registered along with "Foetex.dk". The primary domain (with the special characters) is used directly in the shop, and the secondary (without special characters) is used for the email and as a secondary domain in the shop.

How to order email

You can start with a single email account for your shop and create more if the need arises. As you can see in the following link, there are different types of email hosting options depending on your needs. All our email solutions can be used for your online shop:

• Go to: dandomain.dk/email-office/mailloesning to order an email-address

When your email-address has been ordered, it can be added to your shop: Go to Settings > Account information, as shown here.

Remember to set up SPF and DKIM on your domain when you are ready to launch your shop and get it online. You can always contact our customer support if you have any questions.

 

Make sure you have prepared the shop's terms and conditions before you apply for eg.

an agreement with one of the acquirers regarding the payment on the shop (see the section about payments further below). The acquirers assess the agreement based on the setup of your shop.
 

Your customers' data is saved in the shop and need to be anonymized when you no longer need it. This is handled via the shop's data handling settings. Here, you can tailor the settings to your business needs based on the current GDPR-rules. You can read more about this in the article about data handling.
 

You need to inform your customers about the use of cookies on your shop, eg. Youtube videos and chat windows etc. You can read more about cookies and the built-in cookie functionality in our cookies guide.

 

The most important points in setting up the shop include updating your account information - the company details and contact information, choosing a design and uploading a logo for the frontend of the shop, as well as on order emails, packing slips and invoices.

In the articles below, you can read more about the different settings in the shop:

• Input your company details and contact information Settings > Account information . Read more here
• Select a design here Webshop > Design > Design store. Read more here
• Insert a logo here Webshop > Design > Customize, as shown in this article.
• You can create and edit pages here: Webshop > Pages , as described here.

When you're ready to create products, we have this article to help you along:

• How do I create a product?
  
   

Search Engine Optimization (SEO) is crucial to your shop's online visibility. When creating your content pages, product categories and products, make sure you apply basic SEO knowledge to optimize the content you work with, as it is a vital for ranking well in the search engines.

In this section, you can edit all the templates for the emails that are send through the shop. This includes i.a. the order confirmation, gift card template and all other order emails. If you want to edit the invoice template, go to Settings > Printable texts > Invoice .

 

Before you can open up your shop, you need to have your delivery and payment methods set up. You can integrate your shop with well-known carriers such as GLS, PostNord, DHL, Danske Fragtmænd, DAO, Bring, etc. or handle shipping manually by posting your shipments yourself. The same goes for payment - you can connect a payment gateway and accept payments with e.g. Visa, MasterCard, MobilePay, ViaBill etc. or choose to handle the payment manually, via bank transfer or EAN-invoice etc.

Read more about setting up delivery and payments here:

• How-to article with step-by-step guide for Setting up delivery methods
• Read more about delivery methods in general in this article.

 

Start med at oprette en ordre, ved at foretage et prøvekøb på din shop. Det kan du f.eks. gøre med betalingsmetoden "Kontooverførsel", hvis du endnu ikke har opsat kortbetaling. Har du derimod fået en indløsningsaftale og opsat betalings gateway på din shop, kan du med fordel foretage et køb med kreditkort, og refundere eller annullere transaktionen efterfølgende.

Start by creating an order by making a purchase on your shop. You can, for example, use the payment method "Account transfer" if you have not set up online payment by credit card yet. If you already have an agreement with an acquirer, and you have set up a payment gateway on your shop, you can make a purchase with a credit card and refund or cancel the transaction afterwards.
 

By connecting a statistic service, such as eg. Google Analytics, you can get an overview of visitors on your shop. You can also use these statistics for many other purposes, for example optimizing your shop by analyzing the patterns of the visitors of the page - do your customers come mainly from social media, search engine results or other mentions, etc. How many visits does a given campaign elicit, etc.

You can read more in the following articles:

• Under construction
   

In this section, we have a gathered a series of articles that are relevant when you start up your shop:

(This section is waiting for updates).